Web & Mobile

Mink

A zero-to-one platform helping influencers run their businesses, manage clients, negotiate formally, send proposals, contracts, and invoices, all in one place.

A zero-to-one platform helping influencers run their businesses, manage clients, negotiate formally, send proposals, contracts, and invoices, all in one place.

A zero-to-one platform helping influencers run their businesses, manage clients, negotiate formally, send proposals, contracts, and invoices, all in one place.

A zero-to-one platform helping influencers run their businesses, manage clients, negotiate formally, send proposals, contracts, and invoices, all in one place.

A zero-to-one platform helping influencers run their businesses, manage clients, negotiate formally, send proposals, contracts, and invoices, all in one place.

Mink-product-design-Julia-Gale

Project summary

Mink needed a product built from scratch for a new kind of professional, creators, and influencers, formalising relationships that typically happened over DMs and social platforms. The founder was also the engineer, which made collaboration direct and the feedback loop fast. The product came together as a cohesive whole: UI/UX, website, and a visual language designed to make complex business workflows feel approachable.

Mink needed a product built from scratch for a new kind of professional, creators, and influencers, formalising relationships that typically happened over DMs and social platforms. The founder was also the engineer, which made collaboration direct and the feedback loop fast. The product came together as a cohesive whole: UI/UX, website, and a visual language designed to make complex business workflows feel approachable.

Mink needed a product built from scratch for a new kind of professional, creators, and influencers, formalising relationships that typically happened over DMs and social platforms. The founder was also the engineer, which made collaboration direct and the feedback loop fast. The product came together as a cohesive whole: UI/UX, website, and a visual language designed to make complex business workflows feel approachable.

Mink needed a product built from scratch for a new kind of professional, creators, and influencers, formalising relationships that typically happened over DMs and social platforms. The founder was also the engineer, which made collaboration direct and the feedback loop fast. The product came together as a cohesive whole: UI/UX, website, and a visual language designed to make complex business workflows feel approachable.

Mink needed a product built from scratch for a new kind of professional, creators, and influencers, formalising relationships that typically happened over DMs and social platforms. The founder was also the engineer, which made collaboration direct and the feedback loop fast. The product came together as a cohesive whole: UI/UX, website, and a visual language designed to make complex business workflows feel approachable.

Experties

Experties

UI/UX Design
Website Design

Deliverables

Product design
Marketing website

Year

2021 - 2023

2021 - 2-23

Mink welcome Julia Gale Product designer canada

Establishing Visual Design

The audience was creators with less formal business training who needed financial tools that felt approachable rather than intimidating. The interface is playful and friendly, with income tracking, goal setting, and client management within a visual language that fits the space rather than borrowing from conventional fintech.

The audience was creators with less formal business training who needed financial tools that felt approachable rather than intimidating. The interface is playful and friendly, with income tracking, goal setting, and client management within a visual language that fits the space rather than borrowing from conventional fintech.

Visual style Mink Julia Gale Product designer canada

Financial tools

Mink needed to help influencers formalise relationships that typically happened informally. Contract templates, proposal flows, and invoice tools give users the structure to negotiate professionally without requiring a business background.

Mink needed to help influencers formalise relationships that typically happened informally. Contract templates, proposal flows, and invoice tools give users the structure to negotiate professionally without requiring a business background.

Contracts Mink Julia Gale Product Designer canada
Proposals Mink Julia Gale Product Designer canada
Invoice Mink Julia Gale Product Designer canada

Messaging

Business conversations that started over email or DM needed a way to move into formal client relationships without friction. A centralised messaging system lets users track conversations across channels and convert them into structured client workflows, keeping everything in one place rather than scattered across platforms.

Messaging tool Mink Julia Gale product designer canada
Mink Invite Julia Gale Product designer canada

More projects

Cardinal

A product visibility and decision-making tool built during Y Combinator's Winter 2023 cohort. Designed the core product from early stage through acquisition, shipped fast, iterated on real user feedback, and built something worth buying.

Design systems

Over the past few years, I’ve worked on design systems across fintech, web3, and platform products. Each project taught me that systems are more than shared components. They’re living frameworks that align teams, scale creativity, and keep products consistent as they grow.